ES supported Toyota’s GT Cup campaigns across 2023 and 2024 at locations including CECC, Sunway University, and Sunway Pyramid. These hybrid gaming–lifestyle activations were designed to promote Toyota’s regional esports engagement through high-energy, immersive experiences.

Our team managed the build and execution of each event environment — from digital displays to interactive zones and crowd flow planning. The work reflects ES’s ability to support brand-led experiences that combine physical setup with competitive, tech-forward audience engagement.